2024 Edelman Trust Barometer: Innovation has become a new risk factor for trust

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20

June 2024

The 2024 Edelman Trust Barometer reveals that innovation has become a new risk factor for trust. According to the Edelman Trust Institute‘s latest research study, nearly two-thirds of respondents – across age groups, income levels, and gender – feel that innovation is being poorly managed. The Institute recommends that business has the best opportunity to reverse the decline in trust and political polarization caused by innovation and spearhead the movement of introducing innovations into society. The movement would require an emphasis on the importance of explaining the impact of innovation and its net positive for society. According to the Edelman Trust Barometer, over the past decade, there has been a 15-point increase in people indicating that business and government partnering on developing and implementing technology-led innovations would increase their trust. 

For further information about the 2024 Edelman Trust Barometer, click here.

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