22% of Canadians plan to access charitable services to meet essential needs in the next six months

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November 2022

CanadaHelps has published the findings from a new Ipsos poll that reveals 22 percent of Canadians say they plan to access charitable services to meet essential needs such as food, clothing, or shelter in the next six months. The growing demand for charitable services is exacerbated by rising interest rates, ongoing economic uncertainty, and higher costs of living. This confirms worst fears from a January 2022 Ipsos poll which indicated that this drastic increase in demand was imminent. At the time of the January 2022 study commissioned by CanadaHelps, 14 percent of Canadians were relying on charitable services to meet their basic needs.

To help ensure charities have the funds needed to address growing demands, CanadaHelps has launched a 12 Ways to Give’ campaign. The national awareness campaign will showcase the wide range of charitable giving options that are available to meet every budget and lifestyle so all Canadians can help make a difference this holiday season. The holiday season unofficially kicks off on November 29th which is GivingTuesday, a global day to celebrate and engage in giving. To learn more about the campaign, click here.

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