One-half of Canadians could be fooled by AI

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October 2023

One-half of Canadians admit they are not confident in their ability to distinguish between fake news generated by AI and human-produced content, according to a recent survey released by The Canadian Journalism Foundation (CJF). Conducted by Maru Public Opinion, the survey also highlights significant intergenerational differences and explores Canadians’ views on the regulation of companies utilizing AI technology.

Other key findings from the study include:

  • A majority (58 per cent) of Canadians believe they have personally encountered misleading or false online/social media information in the past six months that was generated by AI; and
  • A majority (71 per cent) say governments will not be able to regulate companies that generate AI content for online/social media use.

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