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Strengthened by learnings from the first painful year of the pandemic, nonprofits producing Canada’s top thirty peer-to-peer fundraising programs collectively increased revenue by 17.5% in 2021, according to a study released by the Peer-to-Peer Professional Forum. Comparatively, the top thirty programs in the US grew by 3.5% in 2021.
The $154 million dollar figure for the 30 largest programs in 2021 was up from $133 million in 2020, a year in which the pandemic slashed fundraising by 43.5% compared to pre-COVID-19 levels.
Peer-to-peer fundraising is the practice of having a nonprofit’s supporters take part in an activity such as a walk, bike ride or other real or virtual challenge and reach out to their network of friends, family, neighbors and colleagues for donations.
A summary spreadsheet of the top thirty data and the complete dataset containing information reaching back to the study’s inception in 2013 are both available for download.
This 9th annual edition of the Peer-to-Peer Fundraising Top Thirty Survey is sponsored by Charity Dynamics, a technology product and services provider to nonprofits.
Highlights of the report include:
- Movember Canada remained Canada’s largest peer-to-peer fundraising program at $24.1 million even though its revenue dropped by 0.3%.
- The 30th program on the list, the Canadian Cancer Society’s Cops for Cancer, raised $1.18 million, a 9% increase over the revenue needed to make the top thirty in 2020.
- The Terry Fox Foundation’s Terry Fox Run (#2) showed the largest dollar increase of any program by growing by just under $5.5 million to $19 million.
- The Canadian Cancer Society’s Dry Feb Campaign experienced the largest percentage increase, 477%, by bringing in close to $5.2 million, jumping into the Top 30 for the first time in the #9 spot.
- Two more programs were newcomers to the 2021 list: SickKids Foundation’s Million Reasons Run (#21) and The Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer (#22).
- Three previous top thirty programs dropped off this year’s list: Heart & Stroke Foundation of Canada’s Heart & Stroke Canvass and My Own Fundraiser programs and MS Society of Canada’s We Challenge MS.
Major reasons for the ups and downs leading programs experienced vary widely. Some related to timing (e.g. Princess Margaret Cancer Foundation’s Road Hockey to Conquer Cancer was able to hold an in-person event during a window of low COVID outbreaks; while others were forced to remain virtual due to timing.); others reflected innovative programming (e.g. the Heart & Stroke Foundation made a significant investment in building a mobile app experience for their virtual Ride for Heart event); while others doubled down on offering more fundraising resources for campaign leaders, such as Movember Canada).
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